Mobvista Subsidiary Mintegral Reports Record Third Quarter 2021 Revenue Growth and Ranks Top 10 Global Ad Networks
Mintegral’s mobile advertising platform revenue reaches $ 160 million
Posted: October 13, 2021 at 8:00 a.m. CDT
GUANGZHOU, China, October 13, 2021 / PRNewswire / – Mobvista announced that its subsidiary, Mintegral, recorded unaudited revenue of $ 160 million in Q3 2021, an increase of 72.86% compared to Q3 2020, and an increase of 24.67% compared to Q2 2021.
Mintegral’s mobile advertising platform revenue grows to $ 160 million
Mintegral, Mobvista’s programmatic and interactive advertising platform also retained 85.95% of advertisers and new advertisers increased by 25.72% from Q2 2021. On top of that, publisher retention rate traffic was 92.94% and new publishers traffic increased 17.21%. The number of traffic applications increased by 24.77%.
Mintegral performance largely unaffected by IDFA changes
Much of the increase in Mintegral’s revenue and customer retention is due to continuous improvements in its algorithms and advertising technology. In light of the launch of iOS14.5, Apple’s implementation of limited ad tracking had minimal effect on monetization efforts, as the overall winning rate of in-app auctions from Mintegral increased. in fact 36%. Instead, Mintegral chose to focus on estimating and modeling user interests obtained based on contextual information and adding dynamic creative optimization (DCO) factors to the algorithm.
Mintegral also announced that it was ranked in the top 10 global ad networks across all application industries and featured 43 times in Adjust’s interactive Partner Benchmark report. The report examined more than 6 billion paid installations and 160 billion sessions from 5,460 applications on 272 networks. Mintegral has excelled in all regions and genres of applications including games, utilities, entertainment, social media and business. Of these 43 rankings, 10 of them were in the Asia Pacific Region. In the report, Adjust said that APAC clearly stands out for acquiring game users, accounting for up to 64% of the ad spend distribution. Mobvista’s sub-brand, Nativex, also ranked among the top global networks, particularly excelling in the APAC and global gaming categories.
Implement industry-leading data security and user privacy measures
Thanks to Mobvista’s commitment to data security, the company also received the SOC2 Type 2 report. This news follows Mobvista’s recent SOC2 Type 1 review which ended in the third quarter of 2020. By the continued, SOC2 Type 2 observes and evaluates the effectiveness of these controls over a long period of time. SOC2 was granted by a third-party accounting firm to recognize Mobvista’s continued compliance with data security and privacy protection. The SOC2 report is performed by all major accounting firms and is widely recognized as the most reliable reporting method on data security. Mobvista’s compliance extends to the Group’s sub-brands, notably Mintegral, Nativex and SpotMax.
Mobvista and its subsidiaries have also recently achieved several third-party certifications for user privacy and data security, including WhiteSource SDK security audits, kidSAFE + COPPA Seal Audit, IAB Tech Lab Open Measurement SDK, etc.
For more information on Mobvista’s commitment to trust and transparency, please visit: https://www.mobvista.com/en/investor
Mobvista is a leading technology platform dedicated to the growth of global businesses in the digital age. With strong industry experience and cutting edge technology, Mobvista’s goal is to create an ecosystem of SaaS tools that includes products and solutions for mobile marketing, data analytics, marketing, ‘creative automation, monetization, and elastic cloud cost optimization. Mobvista aims to be the catalyst that connects China and the rest of the world by helping clients create ambitious business models and drive business growth.
Mobvista was founded in Canton, China, in 2013 and was listed on the Main Board of the Bourse de Hong Kong (01860.HK) from december 2018. Currently, Mobvista has more than 800 employees with offices in 21 cities around the world.
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