TCL Electronics: 01070.HK) and Tencent START Cloud Gaming Launch Joint Lab and Partnership to Promote New Big Screen Gaming Ecosystem

TCL Electronics (01070.HK) and Tencent START Cloud Gaming

Start a common laboratory

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Partnership set up to promote a new gaming ecosystem on the big screen

(December 2, 2021, Hong Kong) TCL Electronics Holdings Limited (“TCL Electronics” or “Company”, 01070.HK) has officially set up a joint lab with Tencent START cloud gaming in Shenzhen, China. The event brought together senior executives, including deputy general manager of the company Smart Screen BU, Chen Zhanyuan, general manager of the company’s software engineering center, Wang Lingchen, general manager of Tencent START Cloud Gaming, Yang Wei. , and Tencent START Cloud Gaming CTO, Wei Xue, who presided over the lab’s inauguration ceremony.

By leveraging TCL’s integrated electronic platform and technological advance, as well as Tencent START’s cloud virtualization, audio and video technology and gaming resources, the two sides will engage in a collaborative innovation and deep cooperation around wireless connection, encoding and decoding, cloud-edge collaboration and custom optimization systems, and jointly harness the potential of cloud gaming on large screens to create the ultimate consumer experience.

It should be noted that this is not only the very first common cloud gaming lab in the big screen industry, but also a key step for TCL Electronics to establish its presence in the gaming ecosystem. cloud on the big screen.

As a leader in the large screen industry, TCL Electronics has partnered with Tencent START Cloud Gaming since early 2020, exploring the possibilities of cloud gaming on the big screen,

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including device adaptation, technology upgrades, experience optimization, content, interactive experiences and many other industry-leading aspects.

In terms of hardware, TCL Electronics has launched the sixth generation primary color quantum dot smart displays, dazzling the world with its large, high-quality displays that feature one billion colors. In 2020, the sales volume of the series in the PRC market enabled the Company to gain the second largest market share of quantum dot smart displays. 1. Meanwhile, the company has adopted the new generation QD-Mini LED display technology to enhance large screens with higher brightness, higher contrast and better colors to enhance customers’ gaming experiences.

In terms of content, Falcon Network Technology, a subsidiary of TCL Electronics, has released popular console games including Overcooked and Moving Out Online, which have dramatically improved the home entertainment experience for users. To date, Falcon Network Technology has released a few high quality online store games, making it one of the most diverse platforms for OTT.

TCL Electronics has made a breakthrough in interactive experiences, pushing the full path of cloud game terminal operation, including input, decoding, processor, memory and network, while achieving optimization of 42, 7% of TCL Smart Screen and START Cloud Gaming full path delay to reach 68.8ms. It is the fastest in the industry and will bring better gaming experience than using only the main console. In September of this year, TCL Electronics became the first in the industry to receive four-star certification from Tencent START Cloud Gaming. Operation Cloud Gaming also innovated in terms of touch latency and visual framework. Such achievements are also inseparable from the basic technological advances made in OS. Over the past few years, TCL Electronics has explored its core CPU, GPU, memory, and file system optimization, breaking down technical barriers to ensure users can enjoy a smooth cloud gaming experience. and stable.

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Cloud gaming will contribute to rapid development as cloud computing, big data and other next-generation information technologies mature. According to the China Cloud Gaming Market Trends Report published jointly by Tencent Research Institute and Newzoo, the global cloud gaming market will grow by about 7.2 times to reach $ 5.135 billion from 2020 to 2023. We are looking forward to seeing you grow by around 7.2 times the market. ‘expects the compound annual growth rate of Chinese cloud gaming market revenue to reach 135%, reaching nearly 60.65 million potential users.

Today, the Tencent START app has already been released on most TCL smart displays. Seeing the establishment of the Joint Lab as an opportunity, TCL Electronics will continue to focus on core technology breakthrough with Tencent START Cloud Gaming and explore more strategic cooperation such as common models of big screen games and building of professional gaming systems in the future.

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1data source: CMM omnichannel data

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About TCL Electronics

TCL Electronics Holdings Limited (“TCL Electronics” or “the Company”, stock code: 01070.HK, incorporated in the Cayman Islands with limited liability) was listed on the Hong Kong Stock Exchange in November 1999. The Company is primarily engaged in R&D, manufacturing and sales of smart displays, smart mobile and connected devices, smart business displays, smart home products and other diversified IoT products, as well as independently developed home internet services . TCL Electronics is the only diversified consumer electronics company in the industry in China with a vertically integrated supply chain. Focusing on the smart display industry, supported by 5G technology and the “AI x IoT” strategy, TCL Electronics is committed to delivering smart and healthy life in household, mobile and business scenarios, and commits to become a leading global intelligent technology company. TCL Electronics is part of the Shenzhen-Hong Kong Stock Connect program and is part of the Hang Seng Stock Connect Hong Kong Index, the Hang Seng Composite MidCap & SmallCap Index and the Hang Seng Corporate Sustainability Benchmark. Every year since 2018, the company has received an A rating for ESG from Hang Seng Indexes Company Limited.

For more information, please visit the TCL Electronics Investor Relations site: http://electronics.tcl.com, or TCL Electronics’ Investor Relations WeChat page.

Media contacts:

TCL electronics

Cassie chow

E-mail: [email protected]

Quote Dewe Rogerson

Linda Pui

E-mail: [email protected]

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Disclaimer

TCL Electronics Holdings Ltd. published this content on 02 December 2021 and is solely responsible for the information it contains. Distributed by Public, unedited and unmodified, on 02 December 2021 08:40:02 UTC.

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