Event Preview: FILMART – WORLD SCREEN
The Hong Kong International Film and Television Market (FILMART) returns with an online event from March 14-17. The decision to go virtual again was made with public safety as the primary concern, according to a FILMART organizer, and in line with the government’s tougher public health measures in response to the latest pandemic developments. It also comes after consultations with industry representatives and key stakeholders regarding the maintenance of pandemic-related travel restrictions.
The success of FILMART Online 2021 gives organizers confidence that this year’s event will also be strong. “Our exhibitor survey indicated that 87% of surveyed attendees made new contacts on FILMART Online,” said one organizer. Weekly world screen. In 2021, the event welcomed a number of exhibitors from new regions such as Bulgaria, Fiji, French Polynesia, Iran, Luxembourg, Portugal, Ukraine and elsewhere. He also observed substantial growth in the number of visitors from the Czech Republic, Poland, Russia and the United Kingdom “Without the geographical boundary in a virtual market, exhibitors and buyers can reach out and meet those who might not be able to travel long distances for a physical event,” the organizer added.
There were also more business matchmaking meetings and bigger deals generated: of the 2,600 business matchmaking meetings that took place during FILMART Online 2021, the event was successful in connecting exhibitors from Hong Kong with French buyers, Chinese exhibitors with Canadian buyers and Japanese exhibitors with Brazilian buyers. The exhibitor survey indicated that more transactions for larger transactions were also made through the online platform.
The 26th edition of FILMART will continue to showcase a wide range of produced content for TV, cinemas, streaming platforms and mobile devices allowing production companies, investors and buyers to connect and collaborate through live exhibitions. line and business matching meetings. A new conference, EntertainmentPulse, will debut during FILMART Online 2022, featuring industry experts from Asia and beyond. EntertainmentPulse aims to provide attendees with the latest market insights and market insights that are pressing in this ever-changing environment amid the ongoing pandemic.
The event will launch simultaneously during FILMART 2022 to bring together industry leaders for in-depth discussions on a plethora of topics, including the rise of OTT platforms, the way forward for content creation and format localization. scripted television shows, the future of cultural documentary exchanges between East and West and more.
Among the hot topics to be discussed at FILMART 2022, Nippon TV’s Yuki Akehi will host a discussion on the localization of scripted TV formats. Imamura Kenichi, Executive Producer at NHK Enterprises and Advisor to Tokyo Docs, will participate in a panel discussion on the ability of documentaries to raise awareness of societal and environmental issues. Hong Kong’s film and television industry will be in the spotlight with a series of interviews to discuss the past and future of Hong Kong productions. Discussions around the metaverse and NFTs are also on the agenda, with Sébastien Borget, co-founder and COO of The Sandbox, and Melody Hildebrandt, president of Fox Entertainment’s Blockchain Creative Labs.
Alongside these conferences, many events are scheduled, including presentations, an awards ceremony, sharing sessions, and more. Overall, FILMART Online aims to provide a world of content, especially relating to Asian markets, to a global audience.
In 2021, more than 80% of buyers and 76% of exhibitors came from Asia, supplying more than 2,200 film and television productions. While the streaming market is booming, FILMART is also adapting to the trend. “Our exhibitors showcase not only feature films, but also dynamic television content, formats and co-production opportunities,” said an organizer. “We are also seeing an increase in the number of OTT buyers who are here to source content. We aim to further strengthen our brand image as Asia’s leading content marketplace for Film, TV, Animation , documentary and more.
It also aims for the platform to serve as a go-to place for Chinese filmmakers and TV and animation industry players to promote their productions, with a strong Chinese presence of 130 exhibitors, 10 pavilions and more. than 1,800 visitors from mainland China last year.
There are also enhanced business matchmaking services to connect attendees with their potential partners, a focus on customer service that responds quickly to attendee inquiries, and increased accessibility and language support.
Organizers expect around 670 exhibitors, with some 8,000 buyers to join FILMART this year, making it a robust 2022 event.