Canela Media Appoints Rosa I. Maceira as Director of Human Resources | News

NEW YORK, March 9, 2022 /PRNewswire-PRWeb/ — Canela Mediaan industry-leading minority-owned digital media technology company today announced the appointment of Rosa I. Maceira as the first Chief People Officer. As CPO, Maceira will be responsible for setting up and overseeing the organizational culture, diversity, inclusion of the company – all aspects of the employee experience and the human resources department. . In this new position, she will work with senior management at Canela Media to ensure that each HR department works together seamlessly to meet business needs and objectives.

Maceira brings over 20 years of success to Canela, leading the design and development of human capital programs in international and national organizations. She has extensive experience in the entertainment, fashion, financial services and retail industries.

commenting on the news, Isabelle Raffertyfounder and CEO of Canela Media, said, “Canela Media is like family, we value our employee base and strive to create an environment in which we all thrive professionally, allowing us to deliver the best products to our subscribers and advertisers. Since our launch, Canela has lost only one employee, Rosa’s vast experience and professionalism make her the ideal choice to lead our company through this next stage of growth, while maintaining our core values ​​and organizational culture. .”

Canela Media recently closed a Series A Funding round and is in the process of adding nearly 100 positions to its employee base. Maceira was brought in to lead the charge as the company doubled in size and increased headcount across all departments.

“I am delighted to join Canela Media at this pivotal moment in the company’s history,” said Maceira. “How we serve our customers and partners starts with a great organizational culture and employee well-being. I look forward to continuing the wonderful environment Isabel has created with Canela as we enter the next exciting chapter. .”

Prior to joining Canela, Maceira served as Vice President and Head of Human Resources at Production Resource Group, where she provided leadership in human resources during a period of unprecedented change associated with the acquisition of VER. During this time, she was a member of the leadership team and oversaw all HR due diligence. Previously, she was Chief Administrative Officer at where she led a global customer service and sales team with members in the United States, Hong Kong and China.

“As Canela’s first CPO, I look forward to being the voice of employees in creating an optimal work environment for everyone, top to bottom,” added Maceira.

She has also held C-level positions in human resources at Gucci, Richemont North America and Ernst & Young, LLP. She holds a Bachelor of Arts in Foreign Languages ​​from King’s College and a Master of Science in Human Resources and Organizational Development from Manhattanville College.

For more information about Canela Media, please visit:

About Canela Media

Canela Media is a leading digital media technology company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV, which enriches the next generation of Latin Americans with free access to unique and culturally relevant content. In addition to TV content, Canela Music offers a unique mix of Latin music programming, featuring various genres from Latin pop, regional Mexican, classics, romantic and more.

Canela Media reaches over 50 million unique Hispanics on its 180+ premium Spanish language sites. Combined with the company’s proprietary data, Canela Media has a deep knowledge and understanding of how to make meaningful and culturally relevant connections with the new mainstream – Hispanic Americans and Latams.

Based at new York, Canela Media is ranked the third largest Hispanic advertising-focused company and the only certified digital company owned by women and minorities. For more information, please visit

Media Contact

Jennifer FugelBriz Media Group, +1 8456574202, [email protected]

SOURCECanela Media

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