Viu is the No. 1 premium video-on-demand service in Greater Southeast Asia with the highest number of monthly active users in 2021 according to MPA’s AM
Viu’s focus on the best Asian content and original Viu titles continue to prove themselves a success with viewers and partners of Asia
HONG KONG and SINGAPORE, April 1, 2022 /PRNewswire/ — Viu, PCCW leader in pan-regional OTT video streaming service, today announced that the platform was the #1 premium video-on-demand platform by monthly average user (MAU) in Greater Southeast Asia*, following the latest AMPD Research report from Media Partners Asia (MPA) for the fourth quarter of 2021*, published on March 28. The report revealed that Viu’s MAUs are once again ahead of other major streaming platforms in Greater Southeast Asia and continued to be the highest for all quarters of 2021. The platform also ranked second in paid subscribers and premium video streaming minutes among top video streaming platforms in Greater Southeast Asia in the fourth quarter of 2021*.
M/s. Helen SouEntrepreneur, AsiaViu said, “Viu’s consistent performance in a highly competitive region, coupled with our significant monetization growth in 2021, has firmly entrenched Viu as a top player in this part of the world. Our content has clearly resonated with our Asian audience, and our freemium business model has consistently proven popular with consumers and ecosystem partners. As a destination for premium Asian content, we will continue to invest in relevant stories, both from our expanding content partnerships and from Viu Original productions.
Develop focus on original content
In 2021, Viu Original’s production strategy has proven effective in differentiating itself in the markets. Compared to 2020, the top 10 Viu Original titles showed a meteoric growth of over 94% in video views and an exponential increase of over 200% in video minutes. This helped increase subscriptions by 58%, from 5.3 million in 2020 to 8.4 million in 2021.
With a focus on providing content that has international appeal and yet is rooted in what is culturally familiar in AsiaViu Original productions have paved the way for new avenues of monetization in non-Viu territories like the Americas and Europe, spanning 20 platforms worldwide. Additionally, within Viu Markets, these productions also provide a great opportunity to work with brands on product placements and sponsorships.
Positive reception of local original content in markets such as The Philippines, Thailand and Indonesia will see production increase dramatically, with 30 titles slated for release in six languages. Titles to be released in April and May under this plan include the second season of titles Pretty little Liars and Assalamualaikum Calon Imam, whose respective first seasons were well received not only in Indonesia and Malaysia but also throughout the region.
Thailand will release two highly anticipated tracks in the coming months, including the musical rap aspirant featuring National Thai Film Association award winner “Nonkul” Chanon Santinatornkul and veteran Thai hip-hop artist “Tan” Jawpraya Tanyuk. Close friend was extremely well received in Thailand also in its first season and returns for a second season at a time when online buzz for the title and genre is at an all-time high in the country.
Following the success of Korean Viu Original titles in 2021 such as Now we break up, two Korean Viu Originals are expected to be released in the coming months. Based on a web novel of the same title, Again My life will premiere in April with multi-award winning actor Lee Joon Gi. The romantic comedy is also slated for the same month. From now on, Showtime! casting winner Park Haejin and is directed by the man behind one of the classic fantasy romantic comedies, A strong woman soon makes a bang.
Viu continues to invest in collaborating with the industry’s top creative talents to produce original titles that continue to appeal across the region, cementing its reputation as a hub for the best Korean and Asian content.
Viu-ers can catch these new titles and Viu’s extensive library of fan favorites, First-on-Viu and exclusive titles on the Viu app, which can be downloaded for free at App storeGoogle Play and select smart TVs, and on the web at www.viu.com.
*Source: AMPD Research from Media Partners Asia (MPA) and among major video streaming platforms excluding YouTube and TikTok in Southeast Asia.
*Coverage of quarterly reports from Q1 2021 to Q4 2021 Indonesia, Malaysia, Thailand, Singapore, The Philippines.
Viu, PCCW’s leading pan-regional over-the-top (OTT) video streaming service, is available in 16 markets across Asiathe Middle East and South Africa with 58.6 million monthly active users (MAU) in December 2021.
The Viu service is available to consumers through a dual model with an ad-supported free tier and a premium subscription tier. Viu offers new premium TV series, movies and lifestyle programs in local and regional languages and subtitles in various genres from top content providers, as well as premium original productions under the “Viu Original” brand. .
Viu also offers users streaming and downloading functionality, as well as localized user interfaces on a myriad of connected devices. Viu can provide the best viewing experience regardless of device or network conditions.
The service is accessible via the Viu application (available free of charge on App store and Google Play) on connected devices, e.g. smartphones and tablets, some smart TVs, as well as on the web by logging in to www.viu.com.
In addition, Viu International Limited, through its subsidiary Moov (hong kong) Limited, also operates MOOV, a popular digital music streaming and live music concert service in hong kong.
AAbout PCCW Limited
PCCW Limited (SEHK: 0008) is a global company headquartered in hong kong which holds interests in telecommunications, media, IT solutions, real estate development and investment, and other businesses.
The Company holds a majority stake in HKT Trust and HKT Limited, that of Hong Kong leading provider of telecommunications services and leading operator of fixed telephony, broadband, mobile communication and multimedia entertainment services. HKT provides end-to-end integrated solutions using emerging technologies to help businesses transform their business. HKT has also built a digital ecosystem integrating its loyalty program, e-Commerce, travel, insurance, Big Data Analytics, FinTech and HealthTech services to deepen its relationship with its customers.
PCCW has a fully integrated multimedia and entertainment group in hong kong engaged in the provision of over-the-top (“OTT”) video service locally and in other locations in the region.
Through HK Television Entertainment Company Limited, PCCW also operates a nationwide free-to-air television service in hong kong.
Also 100% owned by the Group, PCCW Solutions is one of the leading IT and business process outsourcing providers in hong kongmainland China and South East Asia.
In addition, PCCW has an interest in Pacific Century Premium Developments Limited and other overseas investments.
To learn more about PCCW, please visit www.pccw.com.
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