The Chinese electronics giant strengthens its position in the MEA region

Sunny Yang, General Manager of TCL MEA and Mohammed Minhajuddin, Chief Marketing Officer of TCL MEA



TCL brings new Mini LED QLED TVs and appliances to MEA

DUBAI, UAE, May 19, 2022 / — TCL Electronics, the world’s second largest LCD TV brand and a pioneer in consumer electronics and home appliances, has announced the launch of its new line of C-Series TVs and home appliances in the Middle East and Africa ( MEA), aimed at delivering value-added products to consumers in these markets.

As a global technology brand with presence in more than 160 countries and regions, TCL provides products to approximately 300 million users worldwide.

In 2021, TCL TVMarket share grew by 11.5% with 24.6 million units of LCD TVs shipped and the leading brand of Android OS smart TVs, according to Omdia TV which defines the Q1 2022 market tracker and the first quarter of 2022 respectively. monitoring the design and functionality of Omdia TV. TCL also achieved significant growth in mid- to high-end smart display sales with QLED TVs and mini LED TVs registering a 53.8% and 50.5% year-over-year increase. .

“We are proud to unveil the latest generation of TCL’s C-Series Mini LED and QLED TVs bringing a premium home theater experience to consumers in the Middle East and Africa,” said Sunny Yang, General Manager of TCL MEA.

“Innovative televisions are made with state-of-the-art technologies delivering exceptional and immersive audio-visual experiences to regional consumers. TCL inspires everyday life with its all-new line of innovative home appliances and air conditioners (AC) with interconnected smart homes – artificial intelligence (AI) and Internet of Things (IoT) technology,” she said. added.

TCL’s C935 and C835 4K Mini LED TVs raise the bar for powerful images by increasing the number of local dimming zones up to 1920 and deliver astonishing brightness performance to achieve stunning contrast and display captivating detail out of a billion colors powered by QLED technology.

The new additions to the C-Series have been optimized for the best possible console gaming experience.

As the superior 4K QLED entertainment center, the C735 and C635 are designed to deliver a full range of entertainment experiences with Google TV and exceptional gaming performance. These range TVs will soon be available in the UAE and other countries in the Middle East and Africa region.

TCL also announced the latest home appliances such as FreshIN air conditioner, CES 2022 Innovation Award-winning Sweeva robot vacuum series, Breeva series air purifiers, automatic dosing washing machines from the P2 series and its brand new range of intelligent Internet of Things. (IoT) small home appliances that can be remotely and intelligently controlled through the TCL Home app.

“TCL has significantly expanded its presence in MEA in 2021. We have consolidated our number three position in Saudi Arabia and gained significant market share in the majority of MEA markets. We are also currently ranked in the top five in the UAE and expect further growth in the future,” said Mohammed Minhajuddin, Senior Marketing Director of TCL MEA.

“We have big ambitions for the future with an effective local market mapping plan,” he added.

These new products are firmly in line with TCL’s new brand signature “Inspire Greatness”, which carries the brand’s latest corporate message and also reflects TCL’s confidence and ambition to provide consumers around the world with values ​​that inspire and enable people to achieve excellence in their lives. .

TCL is a multi-category global conglomerate specializing in the research, development and manufacturing of consumer electronics products. The company’s flagship products are its televisions, which pioneered Mini LED display technology. The success of its QLED and Mini LED C 2021 series in the previous year has accelerated the company’s growth in the region.

About TCL

TCL electronics (1070. HK) is a fast growing consumer electronics company and a major player in the global TV industry. Founded in 1981, it now operates in more than 160 markets worldwide. TCL specializes in the research, development and manufacturing of consumer electronics products ranging from televisions, audio and smart home appliances.

Eyad Zake
Medai4U for Marketing and PR
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