VS Media creates a new branch of content creators with the Web3 agency

Hong Kong-based digital media network VS Media has launched a joint venture with creative agency Web3 Metacurio in Singapore, tapping into opportunities in APAC.

The new Metacurio VS Singapore branch will be the exclusive headquarters for VS Media and its intellectual property across all segments, including NFT creation, marketing and distribution. Metacurio will provide the new company with expertise in web3 creative strategy, artist curation, crypto-native marketplace services, NFT buyer curation, gamification and collection strategies. VS Media can also leverage Metacurio’s customer base with over 70 relationships with top talent and enterprise brands.

VS Media said the collaboration provides influencers with more opportunities to grow the web3 creator economy. “We want to give our vast network of creators, influencers and audiences the best possible tools to connect with each other and leverage the value of creative work. By leveraging VS Media’s deep relationship reach, in partnership with Metacurio’s deep web3 expertise, Metacurio VS Singapore is better positioned than any other company in Greater China to grow the creator economy,” Ivy Wong (pictured left), founder of VS Media.

Sophie Watts (pictured right), Co-Founder and Executive Chairman of Metacurio, added: “Having spent a decade of my career working with some of China’s most prominent investors and media, I have seen firsthand how Asia is a cultural hub of art, music, film and entertainment for the whole world, and we’re excited to expand that reach even further on the Web3.”

Recently, Metacurio launched an NFT collaboration between Wladimir Klitschko and artist WhIsBe to benefit Ukraine, raising over US$400,000. Metacurio also launched an NFT series with Mike Tyson on OpenSea, which was the best-selling athlete NFT campaign of all time by secondary trading volume, according to Metacurio.

“Metacurio VS Singapore cements Metacurio’s truly global reach, especially with creative millennials across Asia, a region that still remains largely untapped by the crypto community,” said Metacurio co-founder and CEO, Jeff Hood.

The influencer marketing industry has seen further expansion in Southeast Asia lately. Recently, the Hiip influencer platform has expanded to Singapore, Malaysia, and the Philippines. Hiip is an influencer technology solutions provider in Southeast Asia using end-to-end social data and software. To date, it has partnered with over 1,000 brands and advertisers to work with over 20,000 vetted social influencers. Among the list of brands Hiips has worked with are Oreo, Heineken, Unilever, Senka, Lazada, and CJ Entertainment. It is also present in Vietnam, Thailand and Indonesia. Among its list of investors are 500 Startups, Vulpes Investment Management and Cocoon Capital.

Hiip’s co-founder and CEO, Phi Nguyen, explained that adding these three markets to Hiip’s network will further strengthen its position as a technology solutions provider for brands and influencers in Southeast Asia, as it can now offer its artificial intelligence across the entire region.

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