Messe Frankfurt adds smart manufacturing to its ASEAN event portfolio

PETALING JAYA, Malaysia, July 14, 2022 /PRNewswire/ — In partnership with Selangor Human Resource Development Center (SHRDC), Messe Frankfurt (HK) Ltd and Messe Worldwide Sdn Bhd announced their new regional event in Malaysia. Smart Manufacturing is a one-of-a-kind conference-led event to highlight the country’s leap into Industry 4.0. The event will have a strong focus on knowledge sharing to enhance the competitiveness of key industries like the automotive sector in the national economy. To reflect this synergy, Smart Manufacturing will be held alongside Automechanika Kuala Lumpur as a co-located event from 16 March 18, 2023, at Kuala Lumpur Convention Center (KLCC).

Intelligent Manufacturing 2023, a conference-led event will be the focus of Malaysia’s leap into Industry 4.0

With the launch of smart manufacturing, Mr. Stephan Buurmamember of the Board of Directors of the Messe Frankfurt Group, looks back on more than two decades of trade fair activity within Malaysia and the development of its manufacturing industry. “malaysia a rapidly growing infrastructure and a dynamic business-friendly environment create attractive conditions for manufacturers in many sectors. In fact, the manufacturing sector played a key role in the industrialization that consolidated its strong position in the global supply chain. However, it is clear that the sector is on the cusp of a rapid transition phase as companies strive to align their processes with international Industry 4.0 standards. After consulting with a number of stakeholders including various industry associations and influential brands, we are confident that adding smart manufacturing to our portfolio can help accelerate the degree of transformation of the domestic manufacturing market,” a- he explained.

Giving a preview of what to expect at the all-new event, Mr. Kenneth FongDirector of Messe Worldwide Sdn Bhd, added, “Intelligent Manufacturing presents a unique conference-led event to help companies of all sizes understand the opportunities presented by digital transformation in manufacturing. Coupled with various interactive activities, the event will allocate dedicated space for companies to showcase their latest solutions.Together, attendees will showcase the latest enabling technologies and smart manufacturing solutions across all product groups for the digital factory, Information systems and technologies and Operational technologies. Welcome all industry elites in Kuala Lumpur will certainly have a strong influence on national applications of smart manufacturing solutions.”

As co-organizer of the event, Ms. Teh Souk Ling, Executive Director of Selangor Human Resource Development Center (SHRDC), touched on a number of topics that will be discussed at the first event. She highlighted, “The conferences, tech labs and Deep Dive sessions will address a number of strong opportunities and underlying challenges in the transformation of the country’s Industry 4.0. A key topic will include the national requirements needed to develop talent and comprehensively improve the competitiveness of local businesses, especially robotics, AIoT and AI. In this regard, industry leaders with internationally recognized knowledge and practices will offer appropriate advice to upskill the current workforce as well as produce future talent for entirely new jobs. that require different skill sets. » The SHRDC is a talent and skills development center that aims to elevate the capabilities of malaysia Industry 4.0 compliant workforce.

With support from SHRDC, Intelligent Manufacturing is also drawing on the expertise of two technical consultants to strengthen collaboration between startups, research and development, and academia. First, the Malaysian Smart Factory 4.0 is a technology hub under SHRDC that provides hands-on experience and application-based knowledge to effectively help companies transform current manufacturing practices into Industry 4.0 processes. Additional resources also come from the Swiss Smart Factory. The overseas knowledge partner presents a very flexible platform for research, development and testing, and a strong understanding of global trends due to their connections in various industry sectors.

Strong government support continues to allow malaysia manufacturing industry

The Malaysian government is strongly driving industrial transformation through means such as the National Industry 4.0 Policy, which is expected to have a significant influence on the wider national economy. The sector already contributes around 22% of the country’s GDP[1]but going beyond traditional manufacturing boundaries should improve malaysia ranking in the global manufacturing supply chain.

In addition, an allowance $10.8 million in the 2022 budget aims to encourage the adoption of Industry 4.0 solutions by SMEs[2] which represent approximately 98% of local manufacturing companies[3]. This portfolio will be the key demographic of smart manufacturing participants looking to strategically integrate higher levels of automation into their business operations.

Smart manufacturing will leverage Automechanika’s resources Kuala Lumpur, Malaysia first regional trade show for the automotive industry. Taking place at the same time, the shows will highlight a number of interconnected themes and trends to foster greater cooperation between automotive manufacturing and automation.

For more information about the event, visit or email the organizers at [email protected] or [email protected]

[1] 4WRD Industry: NATIONAL POLICY ON INDUSTRY 4.0, Ministry of International Trade and Industry, 2018, (Retrieved: June 2022)

[2] Malaysia’s Budget 2022: US$10.8M For Industry4WRD To Address SMEs’ Main Challenges, Ministry of Finance, November 2, 2022, (accessed: June 2022)

[3] Industry 4WRD: NATIONAL POLICY ON INDUSTRY 4.0, Ministry of International Trade and Industry, 2018, (Retrieved: June 2022)

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